Director of Marketing, B.A., SEO, AAMS®
Erica was born and raised in Texas, where she learned the importance of hard work.
She earned a B.A. in Economics from The University of Texas at Austin, where the discovery of her professional skills and passions began.
Erica started her career at Apple, where she collected and analyzed data from diverse markets to enhance the quality of an international business product. Later, she joined Visa, where she leveraged data analytics to formulate and implement standard operating procedures. She joined the RIA team in October of 2021.
Erica has fundraised and traveled to multiple countries to provide aid to poverty-stricken areas of the world. Her favorite trip was with Living Water International, where the team was able to drill a water well and provide clean water to a community in San Salvador, El Salvador.
Outside of the office, Erica is a pianist. She is a homebody and is happiest at home with her mini goldendoodle, Graham.