Danny Ratliff

A native Houstonian, Danny Ratliff has spent over 20 years in the financial services industry, helping individuals, families and businesses navigate their financial journeys. He began his career with Wells Fargo Bank and Wells Fargo Investments before spending the last decade as a Private Client Advisor at J.P. Morgan Chase & Co. There, he and his team managed over $200 million in assets, guiding multiple generations toward their financial goals with strategic planning and disciplined investment management.

Danny earned a Bachelor’s degree in General Business Administration with a minor in Management from Sam Houston State University. His commitment to professional growth led him to Rice University, where he completed the Certified Financial Planner® (CFP®) education program before passing the rigorous two-day exam to attain the prestigious CFP® designation. Additionally, he earned the Chartered Financial Consultant® (ChFC®) designation—one of the most comprehensive and respected credentials in the financial planning industry. Currently, he is working toward completing the Retirement Income Certified Professional® (RICP®) designation.

Danny lives in Spring, Texas, with his wife, Michelle, and their three children—Abigail, James, and Joseph—along with their two dogs. Deeply rooted in the Houston community, the Ratliff family enjoys the outdoors, attending major sporting events, participating in triathlons, and, most importantly, spending quality time with family and friends. They are active members of The Woodlands United Methodist Church and dedicate time to supporting various charitable organizations.

A Word from Danny:
“The most rewarding part of my work is building meaningful relationships with my clients, allowing me to truly understand their financial needs and aspirations. I view financial planning as a partnership—one built on trust, integrity, and a deep understanding of each client’s unique circumstances. Life is unpredictable, and my role is to help clients navigate challenges, stay the course, and make informed decisions that lead to lasting financial success.”